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CPLD users are always sensitive to price and these price/macrocell figures will show the user just how cost-effective the XC9500s will be in the coming years. Multiply the macrocell count by the price/macrocell and you’ll see an example of what the projected lowest price in high volume (50K pcs) in the lowest cost package for a direct OEM customer would be. We’ve highlighted four of the key products used by most CPLD designers.
Xilinx’s pricing posture is aggressive, as we will take advantage of the FLASH technology ease-of-migration and relate this back to LOWER PRICES for our customers.