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Ann Duft
Xilinx, Inc.
(408) 879-4726
ann.duft@xilinx.com
FOR IMMEDIATE RELEASE
XILINX BECOMES PRICE LEADER IN CPLDS
Company Offers CPLDs for 4 to 8 Cents per Macrocell
SAN JOSE, Calif., January 6, 1997-In a move to aggressively deliver the benefits of CPLDs for traditional PAL users, Xilinx, Inc., (NASDAQ:XLNX), today announced that effective immediately volume prices for the XC7300 family of complex programmable logic devices (CPLDs) have been reduced to 4 - 8 cents per macrocell, making them the industry's most cost-effective CPLD solution. The new list prices are for CPLD densities ranging from 36 to 144 macrocells. The new price reductions reflect the company's strategy of passing on to customers the cost benefits realized from aggressive process and manufacturing improvements.
"There is an entire generation of PAL designers who have not moved to CPLDs because they have been too expensive," said Scott Lewis, director of CPLD marketing at Xilinx. "These reductions deliver PAL-like pricing on a cents-per-macrocell basis and allow CPLDs to be used in consumer products such as video games and low-end PC add-on cards."
| Device | 1997 Volume Pricing* | Price per macrocell |
| XC7336 |
$1.50 |
$0.04 |
| XC7354 |
$3.00 |
$0.05 |
| XC7372 |
$4.50 |
$0.06 |
| XC73108 |
$6.00 |
$0.05 |
| XC73144 |
$12.00 |
$0.08 |
* 25,000-Unit Price, North American OEM Direct
Xilinx's high performance EPROM-based XC7300 CPLD family now provides PAL
users with an easy path of integrating low density PALs into a single CPLD,
providing savings in power, board space and cost.
According to Dataquest, Inc., a San Jose, Calif., market researcher, the CMOS SPLD/PAL market was forecasted to be $347 million in 1996, down 14 percent from 1995. Moreover, Dataquest expects the SPLD-PAL market to contract by 19 percent annually through the year 2000, while the CPLD market is expected to grow about 33 percent a year through the end of the century.
Founded in 1984, Xilinx is the world's largest supplier of programmable
logic solutions producing industry-leading device architectures and world
class design software. Headquartered in San Jose, Calif., the company pioneered
the market for field programmable gate array (FPGA) semiconductor devices
that provide high integration and quick time-to-market for electronic equipment
manufacturers in the computer, peripheral, telecommunications, networking,
industrial control, instrumentation, consumer, and high-reliability/military
markets. For more information on Xilinx, access the World Wide Web site
at http://www.xilinx.com.
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Xilinx is a registered trademark of Xilinx, Inc. All XC-prefix
products referenced above are trademarks of Xilinx, Inc. Other brand or
product names are trademarks or registered trademarks of their respective
owners.
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